LEGO's New Golden Retriever Puppy Set is Ready to Steal Your Heart (and Shelf Space)

Just when you thought LEGO couldn't get any more adorable, along comes the 11384 Golden Retriever Puppy - a 2,102-piece love letter to man's best friend that's guaranteed to have you going "aww" before you've even opened the box.

This isn't just another animal build though. The clever folks at Billund have packed in some proper articulation here - the head tilts, ears can perk up or flop down, and that tail wags just like the real thing. It's the sort of attention to detail that makes you appreciate why LEGO's animal builds have become such a hit with both kids and adults.

At 2,102 pieces, this is a substantial build that'll keep you busy for a good few evenings. The finished pup should be roughly the size of a small real dog, so you'll want to make sure you've got somewhere decent to display it. Given LEGO's recent pricing, I'd expect this to land somewhere around £180-200, which works out to roughly 9-10p per piece - not bad for a licensed or premium set these days.

What's particularly clever is how this fits into LEGO's broader push into realistic animal builds. We've seen success with sets like the 21320 Dinosaur Fossils and various Creator 3-in-1 animals, and this golden retriever feels like a natural evolution of that theme. It's sophisticated enough for adult builders who want something charming on their desk, but also playful enough that kids will absolutely love posing and "walking" their brick-built pet.

The timing feels spot-on too, coming alongside LEGO's Pokemon sets and new interactive Star Wars range. It shows the company isn't just chasing the latest trends - sometimes the simplest ideas, like a really well-executed golden retriever, can be the most appealing.