Privacy Policy

Effective Date: 25th Septemmber 2025

Data Controller Information

Data Controller: Brick Sleuth

Service Type: Digital price comparison platform

Jurisdiction: United Kingdom, Bedfordshire

Contact Method: Secure contact form

We operate as a privacy-focused digital service. All data protection inquiries are handled through our secure contact form to ensure proper routing and response tracking.

Introduction

Welcome to Brick Sleuth. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

By using our website, you consent to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

We collect information to provide and improve our services. This includes:

Automatically Collected Information:

  • Technical Data: IP address, browser type, operating system, device information
  • Usage Data: Pages visited, time spent on site, click patterns, referring websites
  • Analytics Data: Google Analytics data including session duration and user interactions
  • Performance Data: Page load times and error reports

Information You Provide (If Applicable):

  • Account information when creating user accounts
  • Watchlist and preference data
  • Contact form submissions
  • Email addresses for newsletters or alerts

Use of Google Analytics

We use Google Analytics to help us understand how visitors use our website. Google Analytics collects information such as:

  • How often users visit our website
  • Which pages they visit
  • What other sites they used prior to coming to our website

Google Analytics collects only the IP address assigned to you on the date you visit our website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.

Cookies

Our website uses cookies to enhance your experience. Cookies are small text files that are placed on your computer or mobile device when you visit a website. We use the following types of cookies:

  • Essential Cookies: Required for the website to function properly
  • Analytics Cookies: Used by Google Analytics to collect information about how visitors use our website
  • Performance Cookies: Used to improve website performance and user experience

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed.

How We Handle Your Data

We process your data for the following purposes and legal bases:

Legitimate Interest:

  • Operate and maintain our website functionality
  • Analyze website performance and user behavior
  • Improve our services and develop new features
  • Prevent fraud and ensure website security

Consent (Where Applicable):

  • Send marketing emails or newsletters (opt-in required)
  • Store user preferences and watchlist data
  • Enable personalized recommendations

Data Sharing and Third Parties:

We may share data with:

  • Analytics Providers: Google Analytics for website performance analysis
  • Affiliate Partners: When you click affiliate links (cookies may be set by retailers)
  • Service Providers: Hosting, CDN, and security service providers
  • Legal Requirements: When required by law or to protect our rights

Data Retention

We will retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access your personal information
  • The right to correct inaccurate information
  • The right to request deletion of your information
  • The right to opt-out of certain uses of your information

Affiliate Marketing Disclosure

Important Disclosure: This website participates in affiliate marketing programs. When you click on retailer links and make purchases, we may receive a commission. This helps support our free service.

How affiliate tracking works:

  • Retailers may set cookies when you click our affiliate links
  • These cookies track your purchase to credit us with a commission
  • No additional cost to you - prices remain the same
  • Commissions do not influence our price comparison data

Contact Us

If you have any questions about this Privacy Policy, your data rights, or our privacy practices, please contact us:

Data Protection Inquiries: Secure contact form

General Privacy Questions: Secure contact form

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy.