LEGO's Floral Picture Frame Returns in time for Mother's Day

The LEGO Botanicals Floral Picture Frame (40916) is back as a gift with purchase promotion through 15 March. You'll need to spend £150 or more at the LEGO Shop to qualify, whilst stocks last. This 310-piece set builds a decorative picture frame with botanical elements arranged around the base. It's part of the Botanicals theme that's been quietly growing since the Flower Bouquet and Bonsai Tree proved there's appetite for LEGO plants among adults.

The timing makes sense with Mother's Day approaching, though the £150 threshold puts it firmly in serious purchase territory rather than impulse buy range. That's roughly £0.48 per piece if you're counting, which isn't terrible for a promotional set. There's also a LEGO Bunny Ear Bag (5010109) running until 16 March if you spend £65 on City, Creator 3-in-1, DREAMZzz, or Friends sets. That one's clearly aimed at the Easter crowd and much more accessible for parents picking up sets for the kids.

The picture frame itself won't appeal to everyone - I think it's main intent is a re-giftable GWP, get something for yourself and something for Mum :)